{"id":50,"date":"2026-02-11T12:25:59","date_gmt":"2026-02-11T18:25:59","guid":{"rendered":"https:\/\/garnier.agency\/?p=50"},"modified":"2026-02-19T14:40:54","modified_gmt":"2026-02-19T20:40:54","slug":"micheladas-imperial","status":"publish","type":"post","link":"https:\/\/garnier.agency\/en\/micheladas-imperial\/","title":{"rendered":"Micheladas Imperial"},"content":{"rendered":"<h6 class=\"wp-block-heading\">Brief<\/h6>\n\n\n\n<p>To face the decline in beer consumption among new generations, Imperial chose to launch a new product after 8 years. Imperial Micheladas, in lime and mango flavors, were born as a response to these consumers\u2019 desire to explore new flavors and live different experiences.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Idea<\/h6>\n\n\n\n<p>We knew that to capture Gen Z\u2019s attention, we couldn\u2019t come out with something that felt like \u201cmore of the same.\u201d We needed to surprise them\u2014and we did it with a musical hit starring four well-known artists who came together to bring \u201cChoke\u201d to life.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brief Para enfrentar la ca\u00edda en el consumo de cerveza entre las nuevas generaciones, Imperial apost\u00f3 por lanzar, tras 8 a\u00f1os, un nuevo producto. Las Imperial Micheladas, en sabores lim\u00f3n y mango, nacen como respuesta al deseo de estos consumidores de explorar nuevos sabores y vivir experiencias distintas. Idea Sab\u00edamos que para captar la atenci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":71,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,3],"tags":[14,7,8],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-costa-rica","category-proyectos","tag-costa-rica","tag-imperial","tag-spotify"],"acf":[],"_links":{"self":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":1,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":391,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts\/50\/revisions\/391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/media\/71"}],"wp:attachment":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}