{"id":345,"date":"2025-09-03T10:36:00","date_gmt":"2025-09-03T16:36:00","guid":{"rendered":"https:\/\/garnier.agency\/?p=345"},"modified":"2026-02-04T13:24:42","modified_gmt":"2026-02-04T19:24:42","slug":"ponte-en-movimiento","status":"publish","type":"post","link":"https:\/\/garnier.agency\/en\/ponte-en-movimiento\/","title":{"rendered":"Get Moving"},"content":{"rendered":"<h6 class=\"wp-block-heading\">Brief<\/h6>\n\n\n\n<p>The challenge was to emotionally connect with Peruvian drivers by recognizing an undeniable truth: moving around in Peru is extremely difficult. The target audience ranges from truck drivers and taxi drivers to motorcyclists and everyday drivers who face a hostile context daily, marked by chaotic traffic, unpredictable roads, endless construction, and a challenging geography where nature (landslides, rains) often interrupts the way.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Idea<\/h6>\n\n\n\n<p><strong>Get moving.<\/strong> The creative idea focuses on a manifesto of resilience and empathy. Instead of showing perfect roads, the campaign validates the daily struggle of the Peruvian driver against road obstacles. It positions Mobil not just as a lubricant, but as a historical companion that, through innovation and solutions developed over 150 years, ensures that despite environmental difficulties, Peruvians can keep moving forward and achieving their goals.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brief El reto consist\u00eda en conectar emocionalmente con los conductores peruanos reconociendo una verdad ineludible: moverse en el Per\u00fa es extremadamente dif\u00edcil. El p\u00fablico objetivo abarca desde camioneros y taxistas hasta motociclistas y conductores cotidianos que enfrentan diariamente un contexto hostil marcado por el tr\u00e1fico ca\u00f3tico, carreteras impredecibles, obras interminables y una geograf\u00eda desafiante donde [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[22,3],"tags":[],"class_list":["post-345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-peru","category-proyectos"],"acf":[],"_links":{"self":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts\/345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/comments?post=345"}],"version-history":[{"count":0,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts\/345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/media\/346"}],"wp:attachment":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/media?parent=345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/categories?post=345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/tags?post=345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}