{"id":300,"date":"2026-02-01T11:20:16","date_gmt":"2026-02-01T17:20:16","guid":{"rendered":"https:\/\/garnier.agency\/?p=300"},"modified":"2026-02-11T16:31:10","modified_gmt":"2026-02-11T22:31:10","slug":"propuesta-rebranding-zinli","status":"publish","type":"post","link":"https:\/\/garnier.agency\/en\/propuesta-rebranding-zinli\/","title":{"rendered":"Zinli Rebranding Proposal"},"content":{"rendered":"<h6 class=\"wp-block-heading\">Brief<\/h6>\n\n\n\n<p>\u00a0Zinli, a Panamanian wallet with a USD account backed by Banco Mercantil, needed to evolve its brand: from a youthful\/friendly aesthetic perceived as \u201ctoo casual\u201d (especially in B2B) to a trustworthy, innovative fintech with a global outlook. The challenge: reinforce trust and solidity, add emotional storytelling, and bring clarity to mass audiences and key segments (youth, travelers, creators, and merchants).<br><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Idea<\/h6>\n\n\n\n<p>We reframed Zinli as \u201cyour money in dollars, simple and borderless\u201d: a helping hand that speaks clearly, protects your money, and supports you from your first payment to transfers that bring you closer to people. The rebranding proposes a human, secure, and innovative tone, with visible security, simple UX, and messages of financial freedom to gain international reach and credibility.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Brief \u00a0Zinli, wallet paname\u00f1a con cuenta en d\u00f3lares y respaldo de Banco Mercantil, necesitaba evolucionar su marca: de una est\u00e9tica juvenil\/friendly percibida como \u201cmuy casual\u201d (sobre todo en B2B) a una fintech confiable, innovadora y con mirada global. El reto: reforzar confianza y solidez, sumar narrativa emocional y claridad para p\u00fablicos masivos y segmentos clave [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[18,3],"tags":[],"class_list":["post-300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panama","category-proyectos"],"acf":[],"_links":{"self":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts\/300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":0,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/media\/301"}],"wp:attachment":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}