{"id":252,"date":"2026-01-11T16:24:00","date_gmt":"2026-01-11T22:24:00","guid":{"rendered":"https:\/\/garnier.agency\/?p=252"},"modified":"2026-03-04T17:56:30","modified_gmt":"2026-03-04T23:56:30","slug":"la-birra-del-orgullo-tico","status":"publish","type":"post","link":"https:\/\/garnier.agency\/en\/la-birra-del-orgullo-tico\/","title":{"rendered":"The BiRRa of Tico Pride"},"content":{"rendered":"<h6 class=\"wp-block-heading\">The Challenge\u2028<\/h6>\n\n\n\n<p>For the world, Costa Rica is synonymous with pura vida, nature, good vibes\u2026 and that dragged \u201cr\u201d that gives us away wherever we go.\u2028<\/p>\n\n\n\n<p>A letter that, although part of our identity, has often become a reason for mockery outside the country.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Execution<\/h6>\n\n\n\n<p>Imperial\u2014the beer, or rather, the biRRa of Costa Rica\u2014decided there is nothing to be ashamed of when it comes to what makes us unique.<\/p>\n\n\n\n<p>That\u2019s why we transformed our label, one of the most recognized and loved symbols by Costa Ricans, to proudly celebrate what distinguishes us: our dragged \u201cr\u201d.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El reto Para el mundo, Costa Rica es sin\u00f3nimo de pura vida, de naturaleza, de buena vibra\u2026 y de esa erre arrastrada que nos delata donde sea que vayamos. Una letra que, aunque forma parte de nuestra identidad, muchas veces se ha convertido en motivo de burla fuera del pa\u00eds. Ejecuci\u00f3n Imperial, la cerveza \u2014o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,3],"tags":[17,14,7,9],"class_list":["post-252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-costa-rica","category-proyectos","tag-birra","tag-costa-rica","tag-imperial","tag-packaging"],"acf":[],"_links":{"self":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts\/252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/comments?post=252"}],"version-history":[{"count":1,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts\/252\/revisions"}],"predecessor-version":[{"id":414,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/posts\/252\/revisions\/414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/media\/260"}],"wp:attachment":[{"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/media?parent=252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/categories?post=252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/garnier.agency\/en\/wp-json\/wp\/v2\/tags?post=252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}