A Game Made to Understand Each Other

The Challenge


In Panama, where equal marriage is not legally recognized and talking about LGBTIQ+ rights is often taboo and polarizing, Iguales Foundation sought to open a possible conversation without confrontation. The challenge: break the silence, generate empathy, and activate citizen dialogue in everyday spaces and on social media, with diverse audiences.

Insight

We turned conflict into conversation by creating “Let’s Talk,” a board game with questions and prompts that invite people to listen and express their views from a human perspective. The game was taken to BTL activations and social content (stickers and selfies with messages) to multiply real conversations and build support for equality.