Garnier Agency Celebrates Its Presence at Cannes Lions 2026 with a Shortlist for Accent RRResistance

Every year, the global creative industry turns its attention to one place: Cannes LionsCannes Lions. For one week, agencies, brands, production companies, technology platforms, and creative leaders from around the world gather in Cannes, France, to share ideas, discuss the future of communication, and recognize the work that is shaping the industry.

The 2026 edition once again reinforced why Cannes Lions is considered the most important stage for creativity worldwide. Beyond the awards, the festival serves as a space where conversations around trends, innovation, culture, technology, and the future of brands take place.

Against this backdrop, Garnier Agency had a special reason to celebrate: Accent RRResistance, developed for Imperial, was selected for the festival’s official shortlist. Accent RRResistance, desarrollada para Imperial, fue seleccionada dentro del shortlist oficial del festival.

A Recognition That Goes Beyond Awards

Being shortlisted at Cannes Lions means an idea has stood out among thousands of entries from across the globe.

It is a validation of creativity’s ability to drive cultural relevance and a sign that an idea has the strength to compete alongside some of the best work in the world.

For everyone at Garnier, this recognition represents much more than a selection. It is the result of the collaborative efforts of strategists, creatives, designers, producers, clients, and partners who believed in an idea rooted in a uniquely Costa Rican cultural insight.

A Local Idea with Global Resonance

Accent RRResistance was born in Costa Rica, inspired by a distinctive characteristic of the way we speak. What began as a conversation about identity evolved into a platform that connected with thousands of people and inspired pride around one of the most authentic expressions of Costa Rican culture.

Seeing an idea born in our region reach the Cannes Lions shortlist reinforces something we have always believed: the most powerful stories do not need to come from the largest markets to create global impact.