Garnier Agency Wins Bronze at El Sol 2026 with Accent RRResistance 

Garnier Agency fue reconocida con un Bronce en El Sol 2026Garnier Agency was awarded a Bronze at El Sol 2026, the Ibero-American Advertising Communication Festival, for Accent RRResistance, a campaign developed for Imperial. Accent RRResistance, desarrollada para Imperial.  

Held in Málaga, Spain, El Sol brought together some of the most influential agencies, brands, and creative leaders across the region for its 40th edition, once again reinforcing its position as one of the most prestigious festivals in the Ibero-American advertising industry.  

An Idea Born from Costa Rican Pride 

Accent RRResistance was inspired by a deeply cultural observation: the unique way Costa Ricans pronounce the letter “R.” What had long been a source of jokes or stereotypes became a symbol of identity and national pride. 

The campaign encouraged people to stop hiding their accent and celebrate it openly. Through a voice-recognition-powered digital experience, users were invited to pronounce the distinctive Costa Rican “R” to unlock filters and content, transforming a linguistic trait into a collective statement of identity. 

The movement extended beyond digital platforms into packaging, user-generated content, and cultural conversations that helped foster pride in the Costa Rican way of speaking. 

A Recognition of Regional Creativity 

This award at El Sol reaffirms the ability of ideas born in Central America to compete on the international stage, demonstrating that authentic cultural insights remain one of the most powerful tools for building relevant and meaningful brands. 

For Garnier Agency, this recognition reflects a creative vision focused on connecting brands with real conversations, transforming everyday cultural elements into communication platforms that create impact. 

Garnier at One of Ibero-America’s Most Important Festivals 

Garnier’s participation at El Sol 2026 was made even more meaningful by the presence of Sergio Chinchilla, Executive Creative Director of Garnier Costa Rica, Garnier’s participation at El Sol 2026 was made even more meaningful by the presence of Sergio Chinchilla, Executive Creative Director of Garnier Costa Rica, who served as a member of the festival jury. His participation reflects the growing recognition of the region’s creative talent within the spaces that define excellence in the Ibero-American advertising industry., who served as a member of the festival jury. His participation reflects the growing recognition of the region’s creative talent within the spaces that define excellence in the Ibero-American advertising industry.Instagram) 

In addition to his role as a juror, Sergio attended the festival to represent the agency and connect with creative leaders, advertisers, and professionals from across Ibero-America in discussions focused on creativity, innovation, technology, and the future of brands.  

Continuing to Create Ideas Rooted in Culture 

This Bronze at El Sol 2026 adds to a growing list of international recognitions that continue to position Garnier Agency as one of the most relevant creative agencies in the region. 

Because the best ideas do more than communicate: they spark conversations, transform perceptions, and turn cultural pride into a force capable of connecting millions of people. 

Congratulations to the entire team, Imperial, and everyone who helped make Accent RRResistance a movement that celebrates Costa Rican pride. 🇨🇷🏆 🇨🇷🏆