Hide – and – Seek

Brief

Announce the alliance between the construction company Minutocorp and Solca Guayaquil, who will work hand in hand on the construction of HOPE, the first Onco-Pediatric Hospital in Ecuador, and thus ensure that more families prevent cancer in time and more children in Ecuador survive.

Idea

Use the game of hide-and-seek to make visible and raise awareness about a reality that hides in plain sight: currently, in Ecuador, only 1 out of 2 children with leukemia survives.
Just as children play hide-and-seek, cancer also plays at hiding.
Así como los niños juegan a las escondidas, el cáncer también juega a esconderse.