Athon Energy Drink

Brief

Create a launch campaign for Athon, an energy drink made with premium ingredients, low in sugar but high in energy.

Idea

Athon means strength, immortality, burning or radiant. Building on the brand’s Greek mythology concept, we created a campaign that leveraged the names of each flavor—Athena, Zeus, and Poseidon—giving each flavor its own personality while always connecting to the concept of energy through powerful interpretations of elemental energy.